The UK Government and Applied Psychological Fear Messaging
Please take a look at this Government paper entitled, Options for increasing adherence to social distancing measures, dated 22nd March 2020. 25-options-for-increasing-adherence-to-social-distancing-measures-22032020 Here is a snipppet of its applied psychological fear messaging: Persuasion 2. Perceived threat: A substantial number of people still do not feel sufficiently personally threatened; it could be that they are reassured by the low death rate in their demographic group (8), although levels of concern may be rising (9). Having a good understanding of the riskREAD MORE…READ MORE…









